How to Write a Press Release


A press release is a written statement to the media. They announce a range of news, scheduled events, awards, new products or services and personnel promotions or accomplishments. Reporters are more likely to consider a story idea if they first receive a press release.

Writing a company press release can be challenging. Having a template to get you started can make it quick fun and easy.

There are a few rules you need to remember when writing a press release. Try keeping the press release to one page. You want the press release to be around 400-500 words to get your point across in a more clear and precise way will help readers to understand your point better.

HEADLINE: Must be genuine, brief, clear and to the point.     The headline needs to attract journalists.   It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service.

LOCATION:  Identify the location and date of the story

BODY: Should include the Who, What, Where, When, Why and How. Who is this about? What is the actual news? When does this even happen? Where does this even take place? Why this is news? How is this happening?

COMPANY INFORMATION: Information about your company including your link to the website.

CONTACT INFORMATION: The contact details must be limited and specific only to the current press release. The contact details must include:


MEDIA OFFICE: Official name and contact person

OFFICE ADDRESS: This is usually the main office or the office that is involved with this specific News Article

PHONE NUMBERS: Telephone and fax numbers with proper country/city codes and extension numbers




CLOSE: Signal the end of the press release with three ### (hash) symbols


Okay so the above is the outline, now for a quick check list.

Does it have a Clear Grabbing Headline? Is it written in third person?  Does it detail the "Who, What, When, Where, How and Why" covered in the body of the press release? Is the press release more than 200 words and less than 500?  Does press release have at least two links to your web site?Does it include a media contact name, email address and phone at the bottom of the press release? Did you add ### to the bottom of the press release to signify the end?

So you have the outline and you have reviewed the check list.  Last thing to do is list it and watch social media due the rest.

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